The three-day Texas Public Relations Association Southwest District Conference in Frisco, Texas, offered workshops, breakout sessions and networking opportunities for PR professionals and up-in-coming PR professionals.
I learned more in three days than I have learned in the four years in college from a real-world perspective on how PR professionals tackle challenges in the field, especially during the economic recession.
One breakout session, which has been on my mind since the conference is "How To Build Your Brand During a Bad Economy," presented by Larry Vincent, group director of Siegel+Gale in Los Angeles, Calf.
Vincent explained ways for companies to maintain their brand equity during this economy. Vincent's three guidelines for branding during bad times are (1) simplify your architecture, (2) tap brain power and (3) align your message.
As a future PR practitioner and job seeker, I realized the three guidelines could apply to building my online brand name as another means of getting my name out there.
The more creative you can be and network the greater success you'll have in acquiring a job through building your online brand. Whether you use a blog, VisualCV, Twitter or Skype you're building your personal brand.
If you can remember these guidelines while applying for jobs, speaking with professionals in person or online, it'll give you an edge over the 1.5 million May graduates who will be looking for a job in the upcoming months.
Until next time.
Best,
GPaul
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