The four-step PR process of research, action, communication and evaluation, R.A.C.E, has been ingrained in future and current PR professionals brain from its first introductory PR class. After using the four-step PR process throughout my college career and internships, I realized it not only applies to PR campaigns, but also life.
For example, job searching. Research the company you want to jump start your career (research). Then you submit your resume and cover letter (action). After you submit your resume and cover letter, then you'll receive a confirmation e-mail, depending on the company, in which they have received your information (communication). Last, the human resource person will evaluate your resume and cover letter to see if you fit their needs, which will hopefully turn into an interview and then a job (evaluation).
Ironically, the four-step PR process can also apply to our new president-elect, Barack Obama. Obama research the problems facing the U.S., propose legislation to solve the problem, communicate with the American people on his position and then evaluate his decision accordingly, which will be four years from now when Obama is up for reelection.
Everything I do or see, I'm beginning to view it as a four-step PR process, which results in the success or failure. Call me crazy, but in my opinion it's true.
Until next time.
Best,
GPaul
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