The 2008 presidential election was not only historic, but also represents a change ahead for the PR profession.
"The country's decision to elect Barack Obama as president will transform the PR profession and also the country into a more diverse and inclusive-minded place than ever before," Manny Ruiz wrote in an op-ed column on Bulldog Reporter's Daily Dog Web site last Thursday.
I couldn't agree more with Manny Ruiz.
I'm a firm believer that every American should be able to express their political views whether a republican, democrat or independent. Personally, I do not engage in the discussion of politics because it's a "touchy subject;" however, the new Web site launched by president-elect, Barack Obama, is a means for great PR discussion for professionals.
The article was published on CNN.com with story highlights including transition teams rolls our change.gov within 24 hours of last week's historic vote, Web site allows visitors to "follow the setting up of the Obama administration," Visitors can share their vision for an Obama presidency, apply for a job and Web site is an extension of Obama's online strategy during the campaign.
The PR tactic and strategy of campaigning online allows for not only two-way communication, but also an effective way to reach 75 percent of the U.S. who receive their news online. The launch of this new Web site could create a buzz and in effect serve as a learning experience in the field of public relations in establishing more effective means of communication than a standard press release, feature article, op-ed piece and etc.
I leave my fellow blog readers with the "five key ideas that PR professionals can expect to see a shift in during Obama's term in office," according to Ruiz, president of Multicultural Markets and Hispanic PR Wire.
1. Inclusion will become a major theme and mandate of the Obama presidency.
2. America's global literacy will greatly improve.
3. Laws favoring a change of status for undocumented Latinos will be enacted.
4. The demand for multicultural-related public relations will significantly intensify.
5. Recruiting minorities into the PR profession will significantly intensify.
Until next time.
Best,
GPaul
2 comments:
I love your PR angle on this story! You are absolutely right. The PR industry is getting ready to engage in a major shift. This has inspired me to start a blog for my PR firm.
Check it out when you get a moment, and the best to you with your studies.
Isaacs,
Thanks so much for reading my blog and being inspired by my blog to start one for your firm. The PR industry is going to see a major shift in the way we communication to businesses internal and external audiences.
Social media is on the rise and effective blog to see not only what's going on in the PR industry, but also what people are saying about your firm.
I will definitely check out your blog. Also, you can find me on twitter at twitter.com/g_paul.
I graduate in May so I'm hanging in there and I've started job searching everyone's favorite.
Best,
Germaine Paul (GPaul)
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